Print ( Non broadcast ) advertising
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Banned posters:
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This poster was banned as it shows a racist opinion towards peoples different religions. An atheist person may have an opinion towards this poster however this should not lead to any other religions taking action either for or against this advertisement. This was made to make the general public alert and aware of what was coming in the near future. This advertisement was eye catching as the main title is bold and has used the colour red, which is arguably the most noticeable colour that the public will notice. A bright colour is more appealing to the public rather than a dark colour as a bright image is more noticeable if as an example you are walking around town at night a dark image with little bold writing will not be seen clearly rather than a brighter image with a bolder font will be easier to see at night. This is offensive towards any member of the muslim religion and others who may be apart of other religions yet have partly the same opinions or feelings. " And they shall strike, with hugs so fierce, you'll end up calling your grandmother and telling her that you love her." These quotes can be summed up simply by the poster saying that attackers will be coming and are set to strike in the near future, the quote " Call your grandmother and tell her you love her" gives the impression that your life is a threat not just to the muslim religion but to everyone that sees themself as part of the religion.
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This advertisement was banned as it gives an impression to the general public of men being the more dominant gender over women also with that the image shows what is perhaps a supposed rape case or that the man has more control over the women and that also being the male forces the women to give in or agree with something that she actually disagrees over. the ' vote for ALI G, TANK DA PARTY, IN DA HOUSE' didn't last long as the main number of complaints was for this being too pornographic to the younger audiences that may have seen this image and not known how offensive to women this is as at a young age you wouldn't understand its supposed offenses. Others may not see any issues with this poster to advertise ALI G, however the main reason for it to be banned was the outrage of women and that the gender equality with men should be understood and not shown in this way thats embarrassing to most females
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On television, products and characters began to go hand and hand. Cereal can be used as an example, Tony the Tiger and Frosted Flakes, or the Snap, Crackle, and Pop gnomes for Rice Krispies – both of which are still going strong today.
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Despite the different characters and the vastly different selection of products that began to emerge, ads at this time had one purpose: to sell.
Yes, these characters were central to the ads and played a major part in creating an ad culture for consumers, but the product was always at the forefront.
It might have seemed like Tony the Tiger or the Marlboro Man were the epicenters of their aligning ad campaigns, but they simply served as a tool to sell, sell, sell.
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Present Day advertising using a selection of different motives:
Today the advertising world has seen the rise of other motives when it comes to commercials, Rather than the sell mentality, ads are focused on community building and brand awareness.
The product is no longer the centerpiece;
The solution to the consumer’s problem is, and hey, guess what, the product just so happens to provide that solution.
Let’s take an example that’s not too similar to the character ads of the past. The Dairy Milk Gorilla advert in 2007 didn’t show or mention Cadbury the company it was supposed to be advertising. A disaster? No, far from it.
The drum-playing gorilla (Playing Phil Collins In the Air Tonight and set against a purple background) got tongues wagging. It got the public talking. This wasn’t an attempt to make more Cadbury chocolate bars. Instead, it was a strategised move to raise awareness of Cadbury and to give the impression to its customers that its as cool and “must-have” brand (because why would everyone be talking about it?
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The Biggest Changes:
Our TV experience are still littered with traditional ads, but the times are quickly changing. More changes have happened in the past 20 years in advertising than in the previous 2,000 years, this when ancient Egyptians would give public notices into the environment around them until the 1980s when ads were a form of culture.
What has so drastically changed the ad landscape? Well we're living in the ad-blocker age, Audiences are actively choosing not to have to sit through commercials or shown ads every 2minuets while they browse the internet.
We only have to look at the rise of apps that stop ads from showing and the chance of paying to stream on platforms like Netflix. This can be concluded that people are actively choosing to pay to not have to sit through ad.
Unit 4 - advertisement : the national lottery.
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Proposal-
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https://www.youtube.com/watch?v=YnJOf0Vd87s
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https://www.youtube.com/watch?v=l6Z4JBybwgwh
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mind map of ideas:
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ASA codes:
In our advertisement we did not show the lottery as gambling or that it lead to any harm. We did not show that it can provide any escape from any problems in real life. We did not show that it can solve any financial problems or that it can solve depression or any other mental issues. We did not show the lottery as being a priority in life or show it as peer pressure. We did not show it as improving anyone self image or self esteem and did not show it as enhancing anyone’s attractiveness. We did not show it as being reckless nor that it is a rite of passage. We did not show it as a under 18 being taken advantage of nor make it appeal to under 18s. Our advert did not exploit anyone’s cultural beliefs nor encourage criminal behaviour.
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Advert poster :
Risk Assessment:
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Storyboards:
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Broadcast Advertising:
My chosen banned UK Adverts:
Ford Falcon energy Eco boost: This advert was specifically made to let the world know about fords newest and most exquisite ride yet. However, this advert gave the wrong impression that their target audiences were looking for, the specific audiences they were looking to impress were misguided on the adverts original representation for their cars and their buyers (usually middle aged, upper/ working class men.) The advert suffered many complaints, the majority were from the elderly as well as Parents with new-born children, the advert shows two animated frogs talking about all the qualities that the new Ford Falcon Eco-boost possess and the benefits its customers can have if purchased. The original plan was for the turtles to be shown as part of the all new eco-boost system that is less polluting and harmful to the environment.
However, the advert received complaints such as: Misleading its viewers, Unsuitable for children, Animal Cruelty and controversy around the advert being shown to viewers before 9pm. The rules around misleading advertising are, that they must not be materially mislead or likely to do so. They must not be hiding any information that is misleading, unclear or unintelligible. No adverts are allowed to use images of a brief duration or any other techniques. The advert must not encourage or show any sign of bullying, also they must not condone or encourage and detrimental practices at children’s health that also includes the representation of children within a sexual way. Child actors must be taken seriously to ensure there is no misleading information or inexperience and cruelty. Advertisements targeted at children must have a promotion and have significant qualifying conditions for it to be produced, this can only be shown pre-watershed, 9pm. Also requiring any adult permissions for children to enter. Lastly, as this ad is target towards the world of motoring, it should have not encouraged dangerous, competitive, inconsiderate or irresponsible driving (unlike in the advert where one of the frogs gets ran-over, this also has a negative effect such as animal cruelty to the environment). It can’t possess any breach of legal requirements that is taken from the highway code, finally it can’t refer to anything dangerous on roads such as speeding, acceleration or inconsiderate driving on a motorcycle, it cannot exaggerate the benefits of safety to its audiences as they don’t want them to think that the vehicle enables it to be drove faster or unsafe.
The codes that the ford eco-boost advert broke and had complaints over were:
02: Harm and offence
03: misleading advertising
05: children
09: Environmental Claims
14: Financial products, services and investments
20: Motoring
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https://www.youtube.com/watch?v=8q77CIQodVw
“Blind Football “(Paddy Power 2010)
This advert is arguably the most complained advert of all time. Paddy Power have had a longlist of previous complained adverts that have appeared on our TV screens yet the Blind football advert from 2010 was one of the most complained adverts of all time within the UK. The advert received a whopping 1,313 complaints from all members of the public that they wanted this removed from our TV screen immediately. The main reason behind all of the complaints was that the viewers were offended by the advert as it was offensive towards blind people that want to be involved in sports yet cannot achieve their previous full potential as well as promoting animal cruelty towards its younger viewers that could of have had an effect on their childhood and growing up. Paddy Power is one of the biggest gambling based companies in the world yet their use of previous adverts before this have had the public in outrage.
This advert from 2010 shows a match of blind football between two male teams, this is the first point of outrage from the public as it does not show the gender equality when it comes to playing football. If the two teams were mixed with men and women the advert may have received a few less complaints than the actual figures. The second broken code was that the advert was harmful and offensive to anybody blind and have to live through the more difficult times than others who aren’t blind. The advert offends the blind by showing that if u try to play football whilst being blind you have no hope in knowing where your opposition are and where your teammates are calling for the ball, this was the main reason the advert was taken down as it mainly offended the blind as well as relatives that have to live knowing they can’t go back to what they had previously. The final issue with the advert was that it possesses animal cruelty as there is a cat that runs onto the pitch and the players in the match believe that the cat is the football, the little bell around the cats’ neck signifies how close it was to any of the players. This meant that the players ran to the sound of the bell and would the attempt to kick it at what they thought would be the goal. This was misleading to the viewers and offensive to animal cruelty as the youth that had seen this advert had now seen what they believed was a cat being mistreated, this was now lead to be the problem for many members of the public mistreating their own pets and neighbours.
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https://www.youtube.com/watch?v=DEmA_QF30GI
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Historical and contemporary comparisons:
Contemporary advertising examines how advertisers gain information about the marketplace and how they apply their findings to marketing and advertising decision making. As an example below " take a break, eat a KITKAT " the slogan used for its general advertisation, this contemporary advert for the branded product implicates that the slogan has been used to give an example of just one of the many possibilities that you can have when taking a break and eating a KITKAT. The image shows the basics of taking a break, this being that the role model in the image is resting on a bench " taking a break" this gives you the impression that by taking a break he will eat a KITKAT and then begin to continue with his day, however half of the bench he is sitting on doesn't have the KITKAT emblem and colour covering the whole bench, this gives the audience the impression that you can ' Take a Break' and have a KITKAT sitting at a bench but there being half the bench without means that other members of the public can take a break at benches just for the sake of it or if a person is sitting at a bench eating a KITKAT then theres a possibility of sharing it with a person that is taking a break but doesn't have a KITKAT.
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The History and Evolution of advertising:
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The beginning- The emergence of the printing press in the 1440s, or the huge impact of television.
Since its very first beginnings, which are thought to date back to steel carvings made by the ancient Egyptians, advertising has constantly had to change to suit new media and an increasingly critic audiences.
But there’s been one big impact on advertising than anything before it.
The World Wide Web The internet has revolutionised advertising in the most astounding way. Not only has it changed the way ads are broadcast, but it’s changed the way audiences act towards them.
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Traditional and past advertising:
The pre-internet days, The days when advertising was first carried out via infomercials on radio, old televisions, and billboards. This was the golden era of advertising, when the whole movement was considered a huge part of society almost taking on a cultural status.
The first TV ad popped up on screens in 1941 in America probably a lot later than imagined. Before viewers saw a brief commercial for Bulova clocks and watches.
Such a small moment set the precedent for the next seventy years. Back then, adverts were a staunch part of society. Despite the 50s being a tense decade for America during the Cold War, TV viewers felt optimistic and were beginning to loosen their purse strings as prosperity began to rise.
Characters were built around products to create a semblance of connection between viewers and brands (though this idea of a connection didn’t become a priority until later), and famous faces were brought it to sell everything from washing machines to cigarettes.
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